Trusted accountants for craft business, pet supplies and other retail outlets 

Do you operate a retail business in the UK countryside? We are Roake & Cook, chartered accountants who support rural businesses with a modern approach. We are passionate about helping our clients thrive in the countryside they love.

We are committed to helping your rural business grow sustainably, and as a small firm with big values, we like to offer a personal service to each client.

Invested in your long-term success

At our small, client-focused firm, your business’s needs take centre stage. We take the time to deeply comprehend your specific requirements and obstacles, crafting custom solutions that nurture your success and growth.

Our approach is designed to make you feel supported and empowered. When it comes to boosting your profits, we offer more than just number-crunching. We recognise that for rural retail businesses, pricing is a critical factor in profitability. We’ll help you find the right price points by analysing your products, local market conditions, and competitors, enabling you to maximise revenue. 

We can also assist you in streamlining payment systems, reducing costs and improving cash flow, all aimed at making your financial processes feel more efficient. Our modern approach to accounting means you’ll benefit from improved financial information, including regular reports and forecasts, ensuring you have the insights you need to confidently make decisions that will drive your business towards greater profitability.

Full-service accounting for rural commerce and retail businesses

We offer a comprehensive range of accounting services to meet the needs of rural commerce and retail businesses of all sizes

Our services include:

Here are some ways in which we can help


We’ll ensure your financial records are accurate, organised, and up-to-date. We can help streamline your own bookkeeping, or take control and free up your time.

Payroll services

Let us handle your payroll processes, ensuring timely and accurate payments to your staff.

Tax Planning & Preparation

Count on us to analysis your financial situation or plan to ensure that all elements work together to allow you to pay the lowest taxes possible.

Management accounts

We specialise in providing statements, reports, and documents that help management in making better decisions related to business performance

Audit and Assurance

Assurance services improve the quality of information to allow for better decision making.

Business advisory services

We act as strategic partners, offering insights, solutions, and recommendations tailored to yout unique needs and goals, bringing a fresh perspective to businesses, helping to adapt to changing market dynamics and stay competitive

Embrace modern accounting for greater visibility and control

Take control of your finances with modern accounting. With our assistance, you can embrace your numbers and have greater visibility over your business, empowering you to make informed decisions. We use cloud-based accounting software and tools to provide you with real-time insights into your financial performance. We’ll also help you to implement best practices and streamline your accounting processes.

Deeply engaged in the rural community

As part of the rural community ourselves, we understand the unique challenges and opportunities that rural businesses face. You can trust us to provide insightful advice and tailored solutions that align with the specific needs of your rural business.

Contact us today for a free consultation

We’d love to learn more about your business and how we can help you achieve your goals. Contact us today for a free consultation.

Roake & Cook is not just a professional partnership; we are a husband and wife team who genuinely cares about our clients and the UK rural economy.

Our personal touch ensures that we go above and beyond to deliver exceptional service and build lasting relationships.

Join us on the journey to accounting excellence for your rural commerce and retail business. 
Contact Roake & Cook today to schedule a consultation and experience the difference a modern approach to rural accounting can make.
Martin & Helen Cook

Contact Roake & Cook today to schedule a consultation and experience the difference a modern approach to rural accounting can make.

Our husband and wife team brings a personal touch to our services. We genuinely care about our clients and go above and beyond to deliver exceptional service. You won’t be treated like just another number; instead, you’ll experience the warmth and dedication that comes from working with a team that genuinely values your success.

Building lasting relationships is at the heart of what we do.

Explore New Horizons: Roake & Cook’s Future of Rural Accounting

In today’s tech-driven world, businesses must adapt and embrace innovation to stay ahead. Yet, some accountants resist change, hindering progress. Roake & Cook revolutionises rural accounting, showing you the difference it can make for your Rural Commerce and Retail Businesses.

We leverage technology, streamlining processes, increasing efficiency, and offering real-time insights. Our progressive mindset unlocks accounting apps, giving you visibility over your businesses performance. 

Embrace technology, make informed decisions, and manage your finances proactively.

Understanding the unique needs of rural businesses, especially in the Rural Commerce and Retail sector, we tailor our services to cater to you. Passionate about sustainable growth, we’re your financial partners, guiding you through industry intricacies.

We ensure that we stay on top of industry trends, changes in regulations, and emerging technologies. We continuously strive to provide you with the most up-to-date advice and innovative solutions to propel your business forward.

So why settle for less when you can work with a team that embraces the future? 

Join us on the journey towards accounting excellence for your Rural Commerce and Retail Businesses. 

Contact Roake & Cook today to schedule a consultation and experience the difference our modern approach to rural accounting can make. Together, we’ll create a recipe for success that combines tradition, innovation, and a passion for helping you thrive.

Why choose Roake & Cook?

  • We understand the unique challenges and opportunities that rural commerce and retail businesses face.
  • We offer a personalised service that is tailored to your specific needs.
  • We are experts in modern accounting and can help you to improve your visibility and decision-making.
  • We are committed to helping your rural commerce or retail business grow and succeed.

Contact us today to learn more about how we can help you.

Here are some examples of clients and some key examples of how we have helped them:

Heather, Farm Shop

Heather, Farm Shop

Heather has a family farming business, with a farm shop that sells their own produce, as well as a wide range of local produce from other farms. With labour issues requiring Heather to spend more and more time in the shop, the family were struggling to keep on top of how the business was performing.

Having been approached to help, we proposed moving from their old desktop bookkeeping software to a more modern cloud offering. This allowed real-time reporting, with imported bank transactions, connected payroll, and time savings on bookkeeping. 

Setting up a Chart of Accounts to allow reporting on the farm enterprises, as well as the farm shop and other activities, now helps have clear and concise weekly reports across the business.

With stock management and card payment systems now connected to the bookkeeping software, the process is less complex, less time consuming, and is more accurate and up to date. 

Tax estimates are provided, as well as forecasting VAT bills. All of which mean no last minute notice of tax bills.

We have helped introduce electronic timesheets and payroll is now all processed digitally, with no manual timesheets or payslips. 

With us taking care of the numbers and providing weekly reports, Heather has freed up her time to focus on running the business. More time, less stress, and the information needed to move the business forwards.


FAQs specific to rural commerce and retail businesses:

How can I keep track of the different income streams in my business?

We understand that most rural businesses have diversified their operations, particularly so with garden centres. Keeping track of each part of your business is key in understanding where cashflow issues are arising, or if there is an underperforming part of the business.

Through the use of enterprise tracking, up to date and accurate bookkeeping, and easy to understand financial reporting, we help clients monitor, measure and track each part of their business.

Accurate bookkeeping is a must for any business, but knowing how to use those numbers is key.

Labour costs and supply are a constant battle, what can I do?

With minimum wage rates and tax changes constantly changing, ensuring you are on top of these is vital in ensuring employees are paid correctly and all reporting is completed on time.

Accurate payroll helps reduce employee turnover rates, and forecasting can help understand how changes to wage rates and taxes will impact your business when they come into play.

How can cloud accounting software help my business?

Regular and accurate bookkeeping, combined with the use of modern software, allows business owners to know how their business is performing now – not 9 months after their financial year-end.

Having your numbers at your fingertips allows faster decision-making and removes the worry about how your business is performing.

Implementing time saving features such as automated invoicing, digital time-sheets and automated debt control all free up time.

Contact us today for a free consultation

We’d love to learn more about your business and how we can help you achieve your goals. Contact us today for a free consultation.

Contact us

You can get in touch with Roake & Cook at any time using the details below.

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